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eCommerce

  • 2022 Women of Excellence, Business Excellence

    Profiles of Business Excellence winners Amy Andrews, Chrissy Arsenault, Kelly Burt, Milagros Cabrera, Heather Collins, Katie Hollimon, Anne Martin, Cassie Ross, Manjari Mehrotra, Ann Paradise, Katie Schiavone and Mara Sirhal.
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  • Special Report: The Impact of Visual Content

    Our proprietary research shows how consumers are interacting with images on Amazon, other retailer websites and social media as marketers try to foster relationships and drive sales.
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  • Staying Connected to OmniShoppers

    In this session for the Shopper Insights & Measurement Forum in December, AdAdapted’s Molly McFarland discuss the shifting environment and uncover how marketers can connect with their target audience of nuanced shoppers to ensure their brands make the most impactful investments.
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  • How to Drive Impulse Purchases Online

    In this session for the Shopper Insights & Measurement Forum in December, Mondelez International's Alister Greenwood shares how to leverage shopper data and knowledge of online behavior to present unique activations in a way that “positively interrupts” the shopper at the right moment in the shopper journey.
    How to Drive Impulse Purchases Online
  • ‘Queer Eye’ Stars Launch Yummers at Petco

    Antoni Porowski and Jonathan Van Ness, stars of Netflix reality TV show "Queer Eye," partnered with former Petco executive to launch a pet brand in September with Petco as its exclusive brick-and-mortar retailer.
    Petco Yummers 'Shoppable Halloween Event' Sponsored Facebook Update
  • SlimFast Gives Walmart Shoppers First Access

    Glanbia Performance Nutrition’s SlimFast gave Walmart an exclusive launch window for a line of intermittent fasting products that launched in September.
    Walmart SlimFast 'Fasting Fit for You' Showcase
  • Mattel Rolls Out NFT Marketplace

    The marketplace will enable consumers to purchase digital art attached to Mattel’s iconic brands, including Barbie and Hot Wheels.
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  • Lindt Launches Virtual Chocolate Shop

    The interactive virtual storefront offers consumers another way to experience Lindt chocolate during the holidays.
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  • Black Friday, Cyber Monday Retailer Roundup

    See how retailers including Walmart, Target and Amazon pushed their sales events earlier this year with a sampling of activity.
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  • Digital Advertising Drives Black Friday 2022 Spend

    Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai.
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