Following reports that The Kroger Company and Albertsons Companies were in talks to merge a day earlier, the grocery giants on Oct. 14 revealed they have entered a definitive agreement to merge.
Research from Bazaarvoice finds that shoppers are influencing shoppers through user-generated content along the path to purchase, with social media playing an increasingly important role.
Instacart will leverage Advantage Unified Commerce to develop retail media solutions while giving AUC clients access to advanced testing of the delivery platform's ad formats and other benefits.
