eCommerce

With retail media accounting for 1-in-5 digital ad dollars spent in Canada in 2023, Loblaw that same year launched its own retailer media network, Advance powered by Loblaw.

The new report looks at how dynamic creative optimization (DCO) is poised to change as agencies increasingly rely on first-party data.

Instacart, Ahold Delhaize, Google and others announced retail media-related advancements, collaborations and other news last month.

Albertsons Media Collective taps in to purchase data from more than 100 million shoppers across the country, including more than 30 million members of the company’s loyalty program.

Sainsbury’s, SpartanNash, Ace Hardware and others unveiled store initiatives and updates last month.

Orange Apron Media is leveraging Pentaleap's retail media technology, including an algorithm that processes contextual data, to increase ad relevance.

Despite economic concerns, U.S. consumers are expected to spend even more on Halloween this year compared to 2023, the largest Halloween shopping season on record, according to Advantage Solutions.

The natural personal care brand brought its Jukebox line to Walmart's stores and website this month.

Planet Fitness and Rippl (powered by Bridg) help expand Yahoo’s commerce media capabilities, data and inventory.