eCommerce

As retail media continues to grow, industry stakeholders work to standardize measurement.

Recent retail news includes Instacart's custom storefronts feature and Amazon's growing retail media offerings.

Retailers such as Gelson's Markets and Stew Leonard's are using Instacart Storefront and Storefront Pro to modify their homepages, create custom landing pages and build shoppable campaigns.

Pet Honesty celebrates five years in business by rolling out cat supplements and marking a new retailer partnership with PetSmart, now making the brand available in 7,000 stores total.

Unilever works with Walmart Connect to leverage key consideration moments in the launch campaign for the exclusive collection.

Recent retail news includes Walmart bolstering its Pro Seller and Restored rules, and its Canadian arm adding coupon-clipping capabilities.

P2PI chats with CVS Media Exchange and Criteo about measurement standardization and advice for brands looking to invest more in the space.