Retailers are launching media networks at a bristling pace. Most expect the field to widen in the next few years, putting pressure on budget allocation for marketers.
Coca-Cola Co.'s Fanta highlighted the availability of its new "dragon fruit zero sugar" variety via Gopuff with a dedicated email to the manufacturer's subscribers.
Using its proprietary research capabilities, the Path to Purchase Institute surveyed 1,000 Gen Z consumers from across the U.S. in March 2022 to learn about their shopping habits.
