BJ’s Wholesale Club tied in to Unilever’s Jan. 24 FSI event by dangling a $10 award to shoppers who purchase $30 worth of product from participating brands.
Walmart is rebranding its media arm as Walmart Connect and expanding its scope with the launch of a programmatic buying platform in partnership with technology company The Trade Desk.
Unilever is delivering a more inclusive vision of beauty by grouping personal care products “made for unique hair & skin” in a dedicated walmart.com showcase.