eCommerce

Research details how Hispanic consumers behave collectively and across acculturation levels and age cohorts.

The retailer has rolled out Apple at Target shops at more than 150 locations nationwide and launched free trials of Apple Fitness+ to loyalty members.

Rolling out in more than 2,400 stores, Walmart’s Netflix Hub offers shoppers a lower-priced streaming gift card and exclusive products inspired by popular TV shows and films.

Target has partnered with actor, author and social media influencer Tabitha Brown on four limited-edition and exclusive collections of products that will launch through the spring of 2023.

The HelloFresh Media Portal, powered by Brandcrush, provides brands with better access to targeted media opportunities such as in-box sampling, inserts and online marketing.

Yahoo integrates its DSP and sustainable identity solution with Lowe’s One Roof Media Network.

Strands Hair Care launched The Hair Lab by Strands, a "customized hair care" brand, exclusively at Walmart as part of the mass merchant’s beauty accelerator.

CPG's loyalty & rewards leader details how promotions mix has shifted toward digital.

The cosmetics brand brought a line of licensed Harry Potter products exclusively to Ulta as part of an ongoing partnership with the beauty retailer.

Research from Bazaarvoice finds that shoppers are influencing shoppers through user-generated content along the path to purchase, with social media playing an increasingly important role.