eCommerce

Profusion Cosmetics is selling a limited-edition collection exclusively at Walmart called "It’s a Vibe."

The purchase of the TV manufacturer and its advertising business would enable Walmart advertisers to connect with and serve shoppers in new ways, including TV and in-home entertainment and media experiences.

Licensed merchandise tied to the releases of films "Trolls Band Together," "Wish" and "Aquaman and the Lost Kingdom" recently enjoyed the spotlight at Walmart stores.

Procter & Gamble’s Native launched a limited-edition collection of personal-care products in December inspired by Girl Scout Cookies exclusively at Target.

Retail media has intensified the need for internal alignment at CPGs, writes Rob Rivenburgh of The Mars Agency.

DTC edible arts brand Fancy Sprinkles has brought a line of Valentine’s Day products exclusively to Walmart following a successful holiday collaboration.

The retailer is positioning its All in Motion private label as a way to help shoppers improve their physical and mental health for 2024.

The digital marketing trends that defined the fourth quarter of 2023, according to Skai, include commerce ads boosting paid social investment and cost-per-click growth propelling retail media spend.

DTC personal care brand Athena Club launched a set of limited-edition razors exclusively at Target in November through a licensing deal with Warner Bros.’ “Barbie.”