eCommerce

Touchscreens on select GE wall ovens and slide-in ranges enable consumers to explore seasonal culinary inspiration and add ingredients to their Kroger cart.

In partnership with the Path to Purchase Institute, Skai will also exclusively unveil insights from its annual “State of Retail Media” study in a two-hour session on Jan. 10.

The specialty retailer is an early adopter of an integration between omnichannel ad company Clinch and data collaboration platform LiveRamp that brings another layer of insights to campaigns that are tied to an offline action.

Albea’s Innovative Beauty Group brand incubator launched a blue-light blocking cosmetics line exclusively at Walmart in August.

The Unilever brand’s product launch at the retailer was supported by social and retail media.

Profiles of Technology winners Melissa Burdick, Katherine Magann, Sanela Odzic, Adenike Olaleye, Noa Reikhav and Jacqueline Rice.

Target is teaming up with British retailer Marks & Spencer to offer a holiday collection for the second year in a row, this time adding wine.

Here is a sampling of how some brands and retailers reached consumers this year ahead of and during these annual sales events.

The exclusive "Tim Burton’s The Nightmare Before Christmas" celebrated the film’s 30th anniversary as part of the retailer’s ongoing partnership with The Walt Disney Co.

The video commerce platform is one of 119 companies recognized for their cutting-edge advancements this year and the potential to impact consumers, businesses and society overall.

“Add to Heart" is a 23-part shoppable commercial series that will offer holiday gifting inspiration on TikTok, Roku, YouTube and the retailer's website.

After debuting its retail media network in October, the U.K.-based retailer went live with sponsored digital campaigns on its website in November with Unilever and Beiersdorf first.