NielsenIQ looks into the state of the category and how CPG brands can take an attribute-driven approach to target consumers as their needs and purchasing patterns evolve.
Path to Purchase Institute members have exclusive access to review the full findings from proprietary research that looks at how retail media touches and is received by shoppers along the path to purchase.
Findings from a recent report on inflation found that nearly half of Americans feel like they can't afford their previous lifestyle and 76% have changed how they buy food.
The Revlon-owned beauty brand has expanded its partnership with Ulta Beauty to include an in-store assortment, coupled with a new sampling and loyalty program.
Walmart and Procter & Gamble's Old Spice this summer honored the first class of high school graduates to participate in the "School of Swagger" mentorship program and touted the cause effort in stores.
Hershey Co. is running an account-specific "Reese’s Lovers Summer" sweepstakes at Circle K awarding a trip to Hershey, Pennsylvania, where the company is headquartered.
