Drug Store

Recent retail news includes private label growth and Family Dollar's exclusive haircare line.

Diversifying Acosta's retail and marketing solutions, the companies will remain as separate agency brands within the bigger organization.

The regional chain uses May’s designation as “National Pet Month” to promote a sweepstakes and bulk-purchase incentive.

The retailer is reducing visual and auditory stimuli for the benefit of shoppers with sensitivities.

The direct-to-consumer skin care brand launched a limited-edition collection tied to the June 14 theatrical release of Disney-Pixar’s “Inside Out 2.”

Walgreens Advertising Group will pilot digital signage in select stores across 30 states this fall.

AriZona Beverages has revived its fan-favorite Cherry Lime Rickey flavor, a 7-Eleven exclusive, 12 years after it initially launched.

The manufacturer promoted the launch with a minute-long film that advocated for celebrating Mother’s Night Out the day before Mother’s Day

In collaboration with The Trade Desk, the beta offering helps brands reach CVS loyalty members across off-site touchpoints, including programmatic display and CTV.

The latest moves include a first-of-its kind integration with MikMak, new sponsored products ads for alcohol brands, and occasion-branded campaigns.