The Consumer Healthcare Products Association is piloting interactive shelf signage at Dollar General to help shoppers determine which pain relievers are right for them.
Meijer recently wrapped a sweepstakes with the Peruvian Avocado Commission’s Avocados from Peru awarding one winner with a custom 2022 Tesla Model 3 electric car.
Hershey Co. is running an account-specific "Reese’s Lovers Summer" sweepstakes at Circle K awarding a trip to Hershey, Pennsylvania, where the company is headquartered.
Mondelez International’s Chips Ahoy! gave Walmart an exclusive launch window in April for the limited-edition “Follow Your Art” cookies created through a collaboration with Boys & Girls Clubs of America.
Our exclusive research shows insights about why consumers are shopping in-store, what they are shopping for, what drives them to make spontaneous purchases, and the factors influencing their in-store experience.
Using its proprietary research capabilities, the Path to Purchase Institute surveyed 1,000 Gen Z consumers from across the U.S. in March 2022 to learn about their shopping habits.
