As elevated prices persist, overall U.S. retail spending on non-essential general merchandise and CPGs increased 2%, despite a decline in unit sales, according to market research firm Circana.
The Path to Purchase Institute fielded proprietary research examining the future of in-store retail that was initially available exclusively to members of the Commerce Executive Network.
Bic is promoting the launch of its EasyRinse razors, which feature anti-clogging technology, by running an national instant-win game with overlays at Walmart, Target, Walgreens and Dollar General.
The partnership gives advertisers access to DG’s 90 million customer profiles across Meta placements, including Facebook and Instagram News Feeds, Stories and Reels.
Path to Purchase Institute members have exclusive access to review the full findings from proprietary research examining how consumers have adapted their shopping habits during the last year, both in stores and online.