Digital & Email Marketing

L’Oreal’s luxury beauty brand tied in to National Lash Day on Feb. 19 with a campaign featuring TikTok videos on digital screens inside Canadian malls.

The “Prop Bites” campaign invites fans to place side bets on America’s food preferences. It includes partnerships with comedian Desus Nice and Gopuff.

Swiss beauty brand Weleda released a pair of face care lines exclusively through Amazon in the fall.

Target shines a spotlight on its first private label kitchen brand.

Touchscreens on select GE wall ovens and slide-in ranges enable consumers to explore seasonal culinary inspiration and add ingredients to their Kroger cart.

The Unilever brand’s product launch at the retailer was supported by social and retail media.

"Sponsored TV" is a new self-service solution that enables both small and large brands to run ad campaigns on Freevee, Twitch and third-party Fire TV apps.

The HepsiAd overhaul was part of the company's strategy to extend its services beyond Hepsiburada's platform and offer its commercial and technological capabilities to other retailers.

Enhanced engagement, personalized offerings and trend adaptation are essential in building unwavering customer loyalty, writes Mood Media's Jaime Bettencourt.

Google Cloud’s generative AI capabilities will power real-time monitoring of consumer sentiment and feedback, allowing the prestige beauty giant to address consumer concerns, respond to external trends and improve consumer experiences.