Digital & Email Marketing

We talk to Hamutal (Tula) Schieber about what’s working and what challenges remain in the digital commerce space.

Nutrabolt’s C4 is running a promotion at East Coast convenience store chain Wawa that dangles a free can of the brand's energy drink with the purchase of a classic hoagie sandwich.

In a multi-faceted omnichannel campaign, the snack brand's variety packs mark the return of its “Back-to-School Blast Off” program, which leverages star power and a cause element in stores and online.

The retail media offering allows brands to message consumers with a short-form video ad so they can add products directly to their digital cart.

We take the pulse of the current state of retail media with an online survey of CPG and durable goods professionals.

This experience enables shoppers to search in Spanish for over 600,000 of the most-ordered items.

Best Buy is testing a new, digitally enabled store format in Monroe, North Carolina, complete with expanded fulfillment options and a seven-foot-tall digital display that greets shoppers.

The Path to Purchase Institute has launched a brand-new website experience converging our two websites (P2PI.org and PathtoPurchaseIQ.com) into one powerhouse site.

Shannon Family of Wines enlisted DIY design influencers to help execute its "Build Your Buck Shack" omnichannel campaign, which includes an enticing sweepstakes.