Digital & Email Marketing

Research from LiveIntent also determined that 96% of marketers deem first-party data vital to advertising, especially in light of Google's pending third-party cookie changes.

​​​​​​​Here’s a snapshot of industry leaders from the P2PI member community: Simply Good Foods and Skai.

Red Bull GmbH is leveraging its Formula One racing team with a contest and exclusive can at Circle K.

Unilever is running a program at Meijer that positions the manufacturer's frozen treats as ideal for each day of the week.

Albertsons Media Collective is replacing traditional digital circular ads with an interactive ad experience on Facebook and Instagram through a partnership with Meta and ad platform Kargo.

The manufacturer is touting multiple sustainability initiatives through in-store and digital activity.

Dollar General is partnering with Hershey Co. brand Reese’s for an instant-win game running through the retailer’s mobile app.

The updated homepage employs fresh imagery, live video and a social media-inspired scroll designed to encourage product exploration.

Bayer's Alka-Seltzer Plus is running a digital campaign plugging its line of over-the-counter items and helping Amazon shoppers distinguish between cold and flu symptoms.

Consumers who access the Cetaphil AI Skin Analysis tool by scanning a QR code on the brand's website can receive customized recommendations based on their skin type and concerns.