The keys to its growth strategy are a new data partnership as well as investments in the store guest experience, advertising and Ulta’s retailer media network.
These self-service retail solutions were designed to address key challenges CPG brands and retailers encounter, including labor shortages, theft and shrinkage.
Jason Goldberg, chief commerce strategy officer at Publicis Groupe, shares how he thinks AI shopping assistants like Perplexity’s "Shop Like a Pro" will transform commerce and retail media.