CPG

Unilever’s Axe is promoting the February launch of its premium Fine Fragrance Collection by partnering with rapper Lil Baby on a virtual experience and manga available exclusively to Walmart shoppers.

The brand recently wrapped a massive “Flipping the Status Quo” campaign spotlighting its female spokescandies that was intended to empower women.

The brand tapped artists from New York, Los Angeles and Miami to design street art-inspired, limited-edition packaging for Jolly Rancher gummies as well as outdoor murals.

A new report attempts to draw back the curtain on the true state of FMCG purchasing across the globe.

Brands now can extend their Instacart Ads campaign to the Sprouts Farmers Market website and mobile app.

The event has been extended an extra day due to overwhelming demand. Join us June 27-30 in Chicago. Ticket prices increase on May 15.

CPG brands, retailers, agencies and solutions providers are invited to a free in-person happy hour event bringing the commerce marketing industry together on May 24.

The tech startup has introduced an AI-powered “Hologram Concierge" that brings regular packaging to life while providing consumers with detailed information about a product or brand via smartphone.

The partners are celebrating one year of Mtn Dew Purple Thunder with a 33-stop "Thunderversary tour" featuring in-store events, live music and giveaways.

Bic is promoting the launch of its EasyRinse razors, which feature anti-clogging technology, by running an national instant-win game with overlays at Walmart, Target, Walgreens and Dollar General.