CPG

The Learn & Earn program aims to help shoppers make healthier, more informed POS decisions through in-aisle signage and branded mobile content and exclusive incentives.

The Ferrero Group has agreed to purchase fellow family-owned CPG manufacturer Wells Enterprises, its operations and its ice cream brands.

BodyArmor gave Wawa an exclusive sweepstakes activating its sponsorship of The Mamba & Mambacita Sports Foundation, a nonprofit providing opportunities for underserved athletes.

Instacart Promotions gives brand partners, including emerging brands, self-service access and capabilities to launch new deal structures, promotions and incentives with their ad campaigns.

Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Profiles of Technology winners Chelsea Carroll, Risa Crandall, Joy Jentes and Nadya Kohl.

Profiles of Industry Impact winners Melissa Baldwin, Jennifer Fowler, Beth Ann Kaminkow, Amy Lanzi, Jessamine McLellan, Allisha Watkins and Yolanda Angulo.

The Path to Purchase Institute in October honored some of 2022’s best campaigns for shopper engagement. Read on for details about the winners.

The brand enters a new category after its incubator develops plant-based jerky treats for dogs.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.