CPG

Meet the 25 innovators who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

Unilever works with Walmart Connect to leverage key consideration moments in the launch campaign for the exclusive collection.

YouTube star Emma Chamberlain brought her direct-to-consumer coffee brand exclusively to Walmart in April.

Mars tied in to “National Ice Cream Sandwich Day” on Aug. 2 by deploying its M&M’s Ice Cream Night Freeze Truck to dole out free ice cream cookie sandwiches.

Recent retail news includes Walmart bolstering its Pro Seller and Restored rules, and its Canadian arm adding coupon-clipping capabilities.

This year's guide features in-depth profiles from 12 leading companies.

The partnership leverages Acosta's analytics, in-store data and merchandising solutions as well as Pensa’s AI-powered shelf intelligence to provide CPGs and retailers an actual view of shelf inventory.

On Oct. 11, P2PI will host its inaugural UK event designed to help CPGs and retailers navigate the complicated retail media arena.

Feastables, the gluten-free snack brand from YouTuber MrBeast (aka Jimmy Donaldson), expanded its retail reach recently by rolling out to 7-Eleven.

Brands that deliver the right information using digital tactics and content will rise in popularity among consumers and further accelerate the exploding category.