CPG

Shopping list marketing platform AdAdapted will serve shoppable content to consumers during their pre-shop planning phase for TPN's food and household brand clients.

The line comprises 10 Insta-Dri shades and a Salon Effects press-on nail kit featuring playful odes to the characters, including Ernie’s rubber ducky.

The Path to Purchase Institute's Q2 Commerce Quarterly report

Target teamed with Haleon for an “All for Wellness” campaign for the second year in a row this spring.

The 'Summer of Amour' platform celebrates the ice cream brand's new macaron flavors at romantic destinations across the globe, including in Paris, London and Hong Kong.

Most U.S. adults regularly replace meals with snacks and named fruit as a key component missing from today's options, per a recent survey commissioned by Del Monte Foods.

The manufacturer is touting multiple sustainability initiatives through in-store and digital activity.

The "OreoCodes" campaign nabbed medals across multiple categories.

Here are strategies for brands to drive organic volume growth and less sticker shock at the shelf.

Enabled by Snowflake and VideoAmp, the clean room offers Omnicom clients a holistic view of their video investments using data from NBCUniversal, Paramount and Warner Bros-Discovery and first-party data from Albertsons.