CPG

Brand leaders will share case studies, best practices, their candid thoughts on today’s biggest challenges and what they need from their retail partners.

During NRF, one executive predicted that 2025 will be the year we’ll see proper value from AI solutions through transformational use cases in areas like customer service and search assistance.

In addition to doubling down on the value of retail data signals, KPM cites benefits from its Scope 3 carbon-reduction reporting partnership.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Executive Editor Tim Binder shares what he and his colleagues are excited about in 2025.

Walmart is selling a Native x Dunkin’ limited-edition collection, while Target received a collection from the brand based on flavors of Novamex’s Jarritos soft drinks.

However, its success on the platform didn’t happen overnight, shared the brand’s Jamie Decker at NRF’s Big Show.

Savitch, SVP, group director, for the Path to Purchase Institute, Consumer Goods Technology, Store Brands and Progressive Grocer, will be formally recognized by Rethink Retail on Jan. 13 in New York.

P2PI, in collaboration with Aperture, interviewed retailer merchandisers and buyers in the BevAlc category to learn what they value most from their suppliers and glean the secrets to getting a "yes."

This month, we’re showcasing physical activations from unique collaborations between unlikely partners.

P2PI Editorial Director Lisa Johnston kicks off the new year with a personal introduction to the commerce marketing community and shares her excitement for what's ahead.

P2PI’s third annual awards program honors top commerce marketers across brands, retailers, agencies and solution providers who are pioneering retail media. Nominate a colleague or peer by Jan. 31!