7-Eleven stocked limited-edition cherry Slurpee-flavored almonds on floorstands alongside the Mike’s Hot Honey almonds that the brand launched earlier this year.
While BevAlc promotions have traditionally faced compliance and measurement challenges, the new program helps brands run targeted, trackable campaigns within the retailer’s app.
Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.
Day two’s opening keynote tackled AI-assisted shopping, the discerning shopper and content factories. Then, 7-Eleven executives discussed the retailer’s evolution in a shifting landscape.