Consumer Promotions & Rewards

In this on-demand session, execs from Air Wick and The Krazy Coupon Lady break down how the companies partnered to move beyond impressions and engagement to measurable sales impact, bridging both digital and in-store performance.

Brandmovers' Jennifer Kunz highlights unique programs resonating with consumers across categories.

A limited-edition launch sends candy lovers to stores through a global activation.

By capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire.

AirBaton's Caleb Sheppard shares common packaging mistakes and how the best brands overcome them.

The brand teams with the country music festival for the first time.

New packaging celebrates the brand's connection to the World Cup.

P&G speaks to a new generation of consumers through an integrated, digital-first strategy that features a musical collaboration.

The interactive snack and beverage showdown culminates in free offers for winning products.

The upscale grocer leveraged targeted digital media to drive awareness for its new small-format location.