5 Loyalty Programs Nobody Talks About (That Are Quietly Winning) Brandmovers' Jennifer Kunz highlights unique programs resonating with consumers across categories. Chupa Chups Brings 'Meatball on a Stick' to Ikea A limited-edition launch sends candy lovers to stores through a global activation. Unilever's Blueprint for Turning Impressions Into Affiliation By capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire. Why On-Pack Planning Is More Than a Design Choice AirBaton's Caleb Sheppard shares common packaging mistakes and how the best brands overcome them. Jimmy Dean Named Official Breakfast Partner of Stagecoach The brand teams with the country music festival for the first time. Michelob Ultra Grabs Attention of Soccer Fans New packaging celebrates the brand's connection to the World Cup. Old Spice Campaign Targets Gen Z Males and Their Moms P&G speaks to a new generation of consumers through an integrated, digital-first strategy that features a musical collaboration. Onvo Launches Bracket-Style March Madness-Inspired Promotion The interactive snack and beverage showdown culminates in free offers for winning products. Gelson's Uses Ideal Digital Circulars Ahead of Latest SoCal Store Opening The upscale grocer leveraged targeted digital media to drive awareness for its new small-format location. Why the Discount Cycle Is Broken (and What Replaces It) When every day is the next big sales event, emotion beats timing, writes Momentum Worldwide's Adriano Lombardi. First Previous 1 2
