Consumer Promotions & Rewards

Drawing on two 2026 studies of more than 6,900 combined shoppers, The Krazy Coupon Lady's Heather Wheeler (Co-Founder and Co-CEO) and Kelly McKay (Senior VP of Sales) unpack what happens between the moment someone starts hunting for a deal and the moment they buy.

The platform launch follows last year's brand refresh.

The retailer explains how its kiosks easily unlock personalized offers, digital coupons and more.

The company's checklist provides a framework for evaluating the strength of a loyalty program and offers 20 considerations for brands looking to build programs that drive engagement and long-term value.

The candy brand is using the event to connect with fans in the U.S., blending the event’s coverage with immersive brand experiences.

The cocktail brand leverages actress Parker Posey for the social-first effort that includes entertaining ideas and a national sweepstakes offer.

Brandmovers' Francesco Onorato shares a playbook for reinvigorating loyalty efforts without alienating the audience that built it.

"Free Finds You" focuses on the emotional payoff of unexpected gifts.

The brand creates a beauty-inspired campaign to encourage consumers to add a cleaning step onto their daily rituals.

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.

The brand’s second annual “Wienie 500” drives brand engagement while boosting hot dog sales.

In this on-demand session, execs from Air Wick and The Krazy Coupon Lady break down how the companies partnered to move beyond impressions and engagement to measurable sales impact, bridging both digital and in-store performance.