A Benefit Congruency Framework of Sales Promotion Effectiveness Examing the effectiveness of monetary vs. non-monetary promotions Budweiser Football Promo Goes Local Anheuser-Busch spends $3 million on P-O-P for fall promotion Sega Nabs Bronze Effie for Dreamcast "It's Thinking" Campaign Packaging, Interactives Drive Software Initiatives Retailers' desire for smaller, standard packages and more efficient displays is leading suppliers to consider new formats, interactive displays and other options. Phone Cards Go Center Stage With New P-O-P Jell-O "Easter" Promotion Wins Bronze Effie Allied Domecq Backs Kahlua with Largest Promotional Effort to Date Hall of Fame Profile: Scott Greenberg M&M/Mars' Receives Gold Effie for Crispy M&M's Product Launch Countertop Displays Showcase Timex i-Control Watches First Previous 1282 1283 1284 1285 1286 Next Last
