Hall of Fame Profile: Scott Greenberg Jamba Juice Summer Promotion Targets Outdoor Enthusiasts Cosmetics Merchandising Makeover In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P. Branding Bud: A Profile of the Anheuser-Busch Merchandising Team With initiatives such as a wholesaler signmaking program, Anheuser-Busch has streamlined its P-O-P practices to be more efficient and responsive to distributor needs. Calvin Klein Rolls Out Cosmetics Global launch offers hands-on trial in store-within-a-store format Dead Roach Walking Nioxin Niocenter Lands in Beauty Salons UDV Utilizes Laptops, Printers to Localize Promos Miller 'Get The Goods' Promo Features P-O-P, Enhancers Mission: CONTROL Communication keeps P-O-P projects on target, from initial brainstorming to in-store placement. First Previous 1283 1284 1285 1286 1287 Next Last
