Bacardi 'Samples' New Rum Flavor In-Store Building a Shopper Marketing Department Whether it falls under marketing or sales, the principle remains the same -- structure should follow strategy ExxonMobil Pays Cardholders Walgreens Names Key Shopper Segments VP of retail marketing discusses upcoming in-store changes A Rising Category Lifts All Brands Dr Pepper moves from brand centric to shopper centric Retailers Savor Insights from Dreyer's Strategy lands category advisor seats at Walgreens, Kroger and Wegman's Collaboration: More Talk Than Action Survey uncovers gaps, opportunities in retailer/manufacturer collaboration Category Report: OTC Drug Reformulation The economy is fueling sales of private-label drugs; brands look to new products, ideas, sizes, strengths, benefits Zicam Mobile App Helps Consumers Manage Colds and Flu Walgreens, Goliath Say RFID Doubled Execution Rate Shopper Insights Study 2009 Identifying ways to close the 'insight to activation' gap Optimizing Center Store Meal Shopping A case study on shoppers and convenience meals First Previous 144 145 146 147 148 Next Last
