Best Practices in Shopper Marketing Measurement, Part 2: Measuring Shopper Behavior FSI Report: April 15, 2012 Nestle Waters Urges Consumers to Make Healthy Choices Insights gained from bloggers shape campaign that targets adults transitioning in life Insights into the Brand Loyalty of Hispanics Study finds that sampling, price promotions will entice this demographic to try new brands 'Check' Your Displays New service strives to help marketers optimize their effectiveness in-store Unilever Stages Events for Hispanic Market 'Disfruta' program promotes 15 brands through interactive events at West Coast chains Black Box Wine Creates a Buzz Constellation Brands uses sampling and word of mouth to change perception of boxed wine Rite Aid Intros 'Load2Card' Purchase Influences in Club Stores Best Practices in Shopper Marketing Measurement, Part 1: Rationalizing the Investment First Previous 143 144 145 146 147 Next Last
