Borders Raises Its Voice Cannondale Associates' 2009 Category Management Benchmarking Study The balance of power between manufacturers and retailers has tipped, according to both camps. Campbell's Kroger E-Labels for Education A case study from the Promotion Marketing Association's 2009 Reggie Awards Kimberly-Clark Celebrates Breast Cancer Survivors A case study from the Promotion Marketing Association's 2009 Reggie Awards Dove Self-Esteem Month at Walmart A case study from the Promotion Marketing Association's 2009 Reggie Awards U.S. Smokeless Tobacco's 'Extreme 24-Hour Challenge' A case study from the Promotion Marketing Association's 2009 Reggie Awards Walmart's Adams Joins SmartRevenue Putting the Shopper in Your Shopper Marketing Strategy 'The Hub:' Brand to Retail Seven “simple” questions clear the path to innovation and growth. 'The Hub:' The Three-Percent Club Brands that empathize both rationally and visually get more attention at the shelf. 'The Hub:' ConAgra Culture Consumer and shopper insights converge in ConAgra's culture of collaboration 'The Hub:' Making Retail Magic An emotional connection at retail pulls shoppers and creates loyalty. First Previous 143 144 145 146 147 Next Last
