AMD Simplifies PC Shopping Dairy Queen Adds RFID to Mobile Rewards Program Marketing a Safe Social Network New chip game to launch nationally this month at retail Capturing Shoppers with Effective In-Store Triggers New Tuna Pouches Market Convenience The Loyalty Lift Store loyalty card programs are helping brands and retailers microtarget shoppers and measure marketing effectiveness -- and they've only begun to really leverage this data in the last few years From Wall Street to Sesame Street Verizon Measures Digital Signage Effectiveness Dick's Supports Self-Sufficiency Coke Tests RFID-Enabled Soda Dispenser Emotion-Sensing Software Could Aid Market Research Column: Measurement Matters. . . First Previous 142 143 144 145 146 Next Last
