Consultant

WSL's Joi Pratt and Nestlé Health Science's Chuck Meyer-Hanover discuss the values that influence how Gen Z consumers shop and insights into how these consumers manage their health

Industry leaders will gather four times a year to participate in roundtable discussions on topics and trends impacting the retail media landscape.

There are key elements brands should have to see higher revenue at the retail giant, according to Bobsled Marketing and Stratably.

Momentum Commerce's “2022 Amazon Prime Day Brand Scoreboard,” details how brands cut prices, increased their advertising investment or largely sat tight before and during the event.

Agreement to combine global market information services firms NielsenIQ and GfK is expected to close later this year or in early 2023.

Using its proprietary research capabilities, the Path to Purchase Institute surveyed 1,000 Gen Z consumers from across the U.S. in March 2022 to learn about their shopping habits.