Wal-Mart's Bob Connolly on Effective Sales Promotion Planning Integrated Retailtainment Events Tracking the Merchandising Effectiveness of Consumer Promotions In-Store Insight: Effectively Managing Merchandising Chaos Albertsons Revitalizes Vitamin Aisles Whirlpool's Odor Remover Displays Provide Flexibility Kitchen Brands Cook Up Purchase Incentives Drumhead 'Piggyback' Designed to Snare Additional Share for Evans The Squeeze is On Retailers are pushing marketers of beer, wine and liquor into tight retail spaces, forcing marketers to stir up innovative P-O-P and packaging to grab consumers. Savvy Private-Label: Bigger Foe of National Brands Retailer brands compete harder as they learn category dynamics. "Premium private-label" is no longer an oxymoron. First Previous 183 184 185 186 187 Next Last
