Improving The Odds at Hardware Stores What Not to Do What do retailers want? Here are key mistakes marketers continually make. Lowe's Unifies Designs Chains Take the Lead In Driving P-O-P Decisions As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix? Ace's Discovery Process Pays Off Retail Pressures Bring Closer Relationships The squeeze on margins and space has marketers and retailers working more closely than ever before -- but it creates friction as well. Niche Retailers Fight to be Heard Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback. IDV North America Offers Five-Tiered Floorstand Hall of Fame Profile: Barbara Daugherty An interview with Barbara Daugherty, National Sales Marketing Manager -- Frito-Lay Inc. Amurol Displays Alert Consumers to New Gum Nabisco Aisle Architecture Program to Increase Traffic Nabisco's Cookie and Cracker Section Gets a Facelift Putting P-O-P To The Test Jim Litwin thinks that measuring P-O-P effectiveness is not only possible, it's easy with the right tools. First Previous 185 186 187 188 189 Next Last
