U.S. Bev Plays Up Beach P-O-P Checking in on Wal-Mart P&G Makes Rite Aid a Blockbuster Offer Using Research to Guide P-O-P Decisions Using research to guide, assess and improve in-store marketing Retailer & Consumer Attitudes About In-Store Sampling Results from surveys conducted by Mass Connections Armstrong Rolls Out Upscale Unit for Premium Flooring Unilever Display Dishes Out Carb Options Line Not Just Child's Play Toy manufacturers juggle cost-effectiveness, how to appeal to mom and junior, differing store requirements and the benefits of licensing Superfeet Finds Room for P-O-P Improvement Hall of Fame Profile: Laurie Houlihan A Q&A with Laurie M. Houlihan, L'Oreal Paris/USA First Previous 181 182 183 184 185 Next Last