Automotive P-O-P Gets Sophisticated In their drive to educate buyers, marketers of aftermarket products and new cars recognize the need for a consumer-friendly approach. Cricket Stresses Affordability Organized info., understated color convey low-cost message for wireless phone company Sound and Graphics Help Mission's Display Sizzle ShopRite 'Pampers' Moms H-E-B, Purina Unleash the Dogs in 'Buddy' Campaign Checking in on Retailtainment Tips for staging successful retail events Abstract: "Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data" "A Model of In-Store Consumer Decision-Making" Weighing the Low-Carb Options Chomp, Inc. is Barking Around Checkout First Previous 180 181 182 183 184 Next Last