Business Intelligence (BI)

The U.K. retailer introduced LS Eleven Media Services, formerly known as Asda Media Partnerships, to key suppliers after appointing SMG as its new retail media partner in January.

The burning inquiries include targeting, measurement and investments.

This fireside chat at Future Forward will explore how harnessing both types of data can provide a comprehensive understanding of consumer behavior, preferences and trends.

The regional grocer is making moves to refine its assortment strategy and store layout while increasing product availability.

A new integration between visual analytics company Vizit and product experience management platform Salsify uses AI to analyze and optimize clients' digital shelf and product detail pages.

The agreement blends CommerceIQ’s AI capabilities, brand data and analytics with VML’s planning, creative and execution suite.

Lowe’s One Roof Media Network is launching its first offsite retail media offering on Google Search and Google Shopping inventory.

Epsilon Retail Media now couples AI with a "person-first" marketing approach to help brands better engage shoppers on retailers’ properties, across the open web or in tandem.

This retail media advice includes creating adaptable technology and leveraging integrated insights.

Yes, marketers can use AI to work better, smarter and faster — but only with the right balance of oversight and human intervention.