Business Intelligence (BI)

A new integration between visual analytics company Vizit and product experience management platform Salsify uses AI to analyze and optimize clients' digital shelf and product detail pages.

The agreement blends CommerceIQ’s AI capabilities, brand data and analytics with VML’s planning, creative and execution suite.

Lowe’s One Roof Media Network is launching its first offsite retail media offering on Google Search and Google Shopping inventory.

Epsilon Retail Media now couples AI with a "person-first" marketing approach to help brands better engage shoppers on retailers’ properties, across the open web or in tandem.

This retail media advice includes creating adaptable technology and leveraging integrated insights.

Yes, marketers can use AI to work better, smarter and faster — but only with the right balance of oversight and human intervention.

Most CPG advertisers believe artificial intelligence will enhance targeting and ad relevance, while also helping to analyze in-store insights, per a Cooler Screens Study.

From defining incrementality to accelerators and barriers to investment, P2PI and Skai’s proprietary research aims to benchmark retail media’s meteoric rise and offer statistical guidance for CPG brands.

Created in partnership with LiveRamp, PF Media Network connects agencies, CPG brands and media buyers with the gym’s U.S. members via in-club and digital ads.