Business Intelligence (BI)

The EVP of strategy consulting at Insite AI, an artificial intelligence and strategy partner, talked to the Path to Purchase Institute about how marketers can leverage AI to as a forecasting tool.

P2PI members have exclusive access to review the full findings from proprietary research examining how consumers have adapted their shopping habits during the last year, both in stores and online.

Here are some helpful tips to interpret, process and apply industry guidance, according to Goodway Group's Angela Meyers.

Consumers purchased whiskey more than any other spirit online in 2023, according to a report from e-commerce platform Speakeasy Co.

CMX has implemented multiple enhancements to align with IAB’s set of industry guidelines for retail media and measurement.

Imagine in-store advertising that reads your mind (almost). Machine learning and data analytics are revolutionizing retail by delivering hyper-targeted content exactly when it matters most to shoppers. Join us to explore the "software-defined" smart store and learn how intelligent advertising helps brands reach target audiences in-store and at-scale.

The U.K. retailer introduced LS Eleven Media Services, formerly known as Asda Media Partnerships, to key suppliers after appointing SMG as its new retail media partner in January.

The burning inquiries include targeting, measurement and investments.

This fireside chat at Future Forward will explore how harnessing both types of data can provide a comprehensive understanding of consumer behavior, preferences and trends.

The regional grocer is making moves to refine its assortment strategy and store layout while increasing product availability.