Business Intelligence (BI)

The Path to Purchase Institute's latest proprietary research looks at artificial intelligence (AI) in content creation.

What commerce marketers should know about artificial intelligence now — and how you can immerse yourself and move forward while the playing field is still level.

Albertsons Media Collective executive Evan Hovorka talks retail media measurement — and incrementality's role.

Long-term and short-term trends indicate stronger consumer demand over the past six months, particularly in retail media and paid search, according to quarterly research from Skai.

The partnership leverages Acosta's analytics, in-store data and merchandising solutions as well as Pensa’s AI-powered shelf intelligence to provide CPGs and retailers an actual view of shelf inventory.

P2PI chats with CVS Media Exchange and Criteo about measurement standardization and advice for brands looking to invest more in the space.

Here's how brands can leverage this emerging opportunity at brick-and-mortar sites.

The retailer is building on its move that allowed MAP advertisers to attribute in-club purchases for search and sponsored product ads by rolling out additional design, targeting and usability features.

Nearly three quarters of brands cite risk of data leakage and privacy as a barrier to retail media adoption, according to recent report from global adtech and martech company Epsilon.

Here are strategies for brands to drive organic volume growth and less sticker shock at the shelf.