Business Intelligence (BI)

Here's how brands can leverage this emerging opportunity at brick-and-mortar sites.

The retailer is building on its move that allowed MAP advertisers to attribute in-club purchases for search and sponsored product ads by rolling out additional design, targeting and usability features.

Nearly three quarters of brands cite risk of data leakage and privacy as a barrier to retail media adoption, according to recent report from global adtech and martech company Epsilon.

Here are strategies for brands to drive organic volume growth and less sticker shock at the shelf.

Enabled by Snowflake and VideoAmp, the clean room offers Omnicom clients a holistic view of their video investments using data from NBCUniversal, Paramount and Warner Bros-Discovery and first-party data from Albertsons.

The three key factors to consider when working with various networks, according to Goodway Group's Kim Hatch.

Powered by OpenAI’s ChatGPT API, Ask Instacart can answer customers' grocery shopping questions and serve personalized recommendations and question prompts based on their shopping history.

P2PI chats with Roundel, Target's media network, and Criteo about retail media measurement and creating holistic experiences across all channels.

Arc Worldwide's Andrew Janis shares rules of thumb for effective, data-driven shopper marketing.

The event has been extended an extra day due to overwhelming demand. Join us June 27-30 in Chicago. Ticket prices increase on May 15.