Business Intelligence (BI)

Here are strategies for brands to drive organic volume growth and less sticker shock at the shelf.

Enabled by Snowflake and VideoAmp, the clean room offers Omnicom clients a holistic view of their video investments using data from NBCUniversal, Paramount and Warner Bros-Discovery and first-party data from Albertsons.

The three key factors to consider when working with various networks, according to Goodway Group's Kim Hatch.

Powered by OpenAI’s ChatGPT API, Ask Instacart can answer customers' grocery shopping questions and serve personalized recommendations and question prompts based on their shopping history.

P2PI chats with Roundel, Target's media network, and Criteo about retail media measurement and creating holistic experiences across all channels.

Arc Worldwide's Andrew Janis shares rules of thumb for effective, data-driven shopper marketing.

The event has been extended an extra day due to overwhelming demand. Join us June 27-30 in Chicago. Ticket prices increase on May 15.

Advertisers and agencies who work with the retailer's Member Access Platform can immediately buy sponsored product ads along with "campaign-enhancing" technologies using a self-service interface.

Beauty giant Coty is an early adopter of Vizit's AI image analytics software, which is monitoring and optimizing visual content effectiveness online across Coty's portfolio of brands.

A new report identifies 23 next-generation Amazon DSP metrics that are better suited to track performance at various stages on the path to purchase for different brand objectives and attributes.