2003 P-O-P Trends Report The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P. Slush Puppie Dogs Teens With Light-Hearted Approach Cold and satisfying... 100% Organic Juice Launch Butt Ugly Martians Give Amurol Attractive Options Dr Pepper 'Reaches' Out to Consumers Hall of Fame Profile: Joe Sciacchitano A profile of John Sciacchitano, Vice-President, Merchandising, Schieffelin & Somerset Co. Shopper Loyalty and Advertising Effectiveness Insight Express finds pet owners true to their brands, shoppers attuned to circulars Hall of Fame Profile: Chris DeMarco A profile of Pepsi's Christopher DeMarco Using Color Effectively on P-0-P An Econometric Analysis of Brand Level Strategic Pricing Between Coca Cola and Pepsi Inc. First Previous 406 407 408 409 410 Next Last
