Play Big: The Consumer Packaged Goods Imperative Excerpts from an IBM Business Consulting Services report on the state of the consumer packaged goods industry Energizer Claims False Advertising Against Monster Cable Consumer Food-Shopping Trip Patterns, 2003 Highlights from ACNielsen's Annual Report on Channel Shopping Shifts Sunbeam Promotes Mr. Coffee to a Younger Audience Changing Consumer Cooking Habits Half of All Heads of Household Too Tired for Meal Preparation Labatt, Bauer Hope to 'Score' With Promo Dr Pepper/Seven Up 'Flips' for dnL 2003 P-O-P Trends Report The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P. Vendange Sets the Scene for Home Entertaining Slush Puppie Dogs Teens With Light-Hearted Approach Cold and satisfying... First Previous 406 407 408 409 410 Next Last