A License to Sell Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms. Pepsi Sings Blue with New Launch Hawaiian Punch Goes Urban Snapple's Cold-blooded Cooler Displays Another Round From Miller Miller, Allied Domecq partner for malternative launches Jacob's Creek Spices Up Retail With Promo Crunch Time Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend. Dr Pepper Joins the Cola Color War SoBe Lizard Slinks Into Carbonated Territory Graphics and cooler barrels aim to boost impulse sales in c-stores. American Body Building Flexes Merchandising Muscle First Previous 407 408 409 410 411 Next Last
