Hall of Fame Profile: Joe Sciacchitano A profile of John Sciacchitano, Vice-President, Merchandising, Schieffelin & Somerset Co. Slush Puppie Dogs Teens With Light-Hearted Approach Cold and satisfying... 100% Organic Juice Launch Butt Ugly Martians Give Amurol Attractive Options Shopper Loyalty and Advertising Effectiveness Insight Express finds pet owners true to their brands, shoppers attuned to circulars Hall of Fame Profile: Chris DeMarco A profile of Pepsi's Christopher DeMarco Using Color Effectively on P-0-P An Econometric Analysis of Brand Level Strategic Pricing Between Coca Cola and Pepsi Inc. Snapple's Cold-blooded Cooler Displays A License to Sell Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms. First Previous 407 408 409 410 411 Next Last
