Hall of Fame Profile: Joe Sciacchitano A profile of John Sciacchitano, Vice-President, Merchandising, Schieffelin & Somerset Co. Shopper Loyalty and Advertising Effectiveness Insight Express finds pet owners true to their brands, shoppers attuned to circulars Hall of Fame Profile: Chris DeMarco A profile of Pepsi's Christopher DeMarco Using Color Effectively on P-0-P An Econometric Analysis of Brand Level Strategic Pricing Between Coca Cola and Pepsi Inc. A License to Sell Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms. Pepsi Sings Blue with New Launch Hawaiian Punch Goes Urban Snapple's Cold-blooded Cooler Displays Another Round From Miller Miller, Allied Domecq partner for malternative launches First Previous 407 408 409 410 411 Next Last
