American Body Building Flexes Merchandising Muscle Pushing Private Labels and Retailer Brands Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products. U.S. Retail Food Industry: Store Format Update, 2002 Scooby-Doo Makes Retail Splash Minute Maid targets families and tweens with two Scooby-Doo promotions Coca-Cola Puts P-O-P in McDonald's for All American High School Basketball Game Liquid Assets Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs. Liquor Retailer Roundtable Dr Pepper Spins Merchandising Web Drugstore P-O-P: A Dose of Convenience To get more customers into stores, drugstores are supplementing their pharmacy and OTC offerings with a product mix and marketing programs that rival c-stores and larger retailers alike. A-B Goes Upscale with Bacardi Silver First Previous 408 409 410 411 412 Next Last
