A License to Sell Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms. Pepsi Sings Blue with New Launch Jacob's Creek Spices Up Retail With Promo Crunch Time Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend. Another Round From Miller Miller, Allied Domecq partner for malternative launches Dr Pepper Joins the Cola Color War American Body Building Flexes Merchandising Muscle Pushing Private Labels and Retailer Brands Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products. U.S. Retail Food Industry: Store Format Update, 2002 Scooby-Doo Makes Retail Splash Minute Maid targets families and tweens with two Scooby-Doo promotions First Previous 408 409 410 411 412 Next Last
