Beverages

Wearable red noses returned to Walgreens stores in April as the centerpiece of the retailer’s eighth annual Red Nose Day campaign.

Five reasons you should join us in Chicago this fall for our flagship event.

​​​​​​​The convenience store chain reimagines the brick-and-mortar experience at concept locations across the country.

​​​​​​​June marked the return of in-person Pride parades and celebrations across the U.S. after a two-year hiatus due to the COVID-19 pandemic.

Shannon Family of Wines enlisted DIY design influencers to help execute its "Build Your Buck Shack" omnichannel campaign, which includes an enticing sweepstakes.

Canopy is promoting the expansion of its cannabis-infused beverage portfolio with a new campaign aimed at driving brand awareness and in-store sales.

Consumer buying and drinking preferences have evolved, which is largely due to e-commerce. The barrier to entry for new alcohol brands to infiltrate the industry is lower than ever: traditional BevAlc brands are producing more products to cater to new consumer preferences and even other CPG brands are entering the alcohol category with "spiked" and "hard" twists to their non-alcoholic beverages. In an industry where preferences, tastes and shopping habits continue to evolve, agility is a must for brands. During this webinar, sponsor partner Aki kicks things off to explore how the BevAlc category has evolved and why brands need to rethink the role of data. Then we dive into a panel discussion with leading BevAlc brands to learn how the new rules of engagement have altered their marketing strategies and how they’ve evolved to keep up with their consumers’ developing preferences.

PepsiCo/Frito-Lay teamed with Amazon to run a digital campaign spotlighting the return of the manufacturer's limited-edition Mtn Dew Flamin’ Hot soft drink.