Beverages

Vienna-based hydration brand Waterdrop launched at Walmart in April as the company expanded its distribution throughout the U.S.

New York-based and Black-owned culinary collective Ghetto Gastro expanded its partnership with Target by launching a line of breakfast products exclusively at the mass merchant on July 30.

P2PI's 40 Under 40 Class of 2023 explores emerging strategies, crafting winning campaigns and navigating shifts in shopper behavior.

The manufacturer ran a campaign on Target.com elevating Black-owned brands and spotlighting its sponsorship of the 2023 Essence Festival of Culture this summer.

Target says making Starbucks items available through its Drive Up service was shoppers' most-requested feature. The 1,700-some store rollout is slated to finish in October.

Consumption trade-offs: Research examines spending on discretionary general merchandise; plus, a look at snacking and candy purchasing.