Beverages

In-store signage uses a “Latin Flavors: Vibrant Tastes, Fresh Possibilities” message and a QR code to direct shoppers to a promotional page within Kroger.com.

The EVP of strategy consulting at Insite AI, an artificial intelligence and strategy partner, talked to the Path to Purchase Institute about how marketers can leverage AI to as a forecasting tool.

Recent retail news includes Sobeys showing team spirit and Aldi remaining fixed on growth.

Here's a sampling of unique displays and product merchandising that the editors at the Path to Purchase Institute have spotted so far in 2024.

Consumers purchased whiskey more than any other spirit online in 2023, according to a report from e-commerce platform Speakeasy Co.

Recent retail news includes 7-Eleven helping Tetris celebrate 40 years with new merch and a contest.

The new brand offers a variety of unique and trendy products and flavors for less than $15.

Coca-Cola Co. is promoting the release of a series of limited-edition packages depicting Marvel characters with a bulk-purchase incentive at Kroger.

Britvic wrapped the front of a London Morrisons store in March in a first-of-its-kind campaign to promote Pepsi’s new look.

Tammy Ackerman believes in the power of storytelling. It’s a skill she learned while in college, and one she has continued to master throughout her professional journey.