The New Consumer (November-December 2022) Online vs. offline shopping: As consumer behaviors and the state of retail continue to evolve, research shows how and where to reach and influence shoppers. 2022 Women of Excellence, Innovator Profiles of Innovator winners Michelle Baumann, Valerie Bernstein, Charlene Charles, Kina Demirel, Alex Falconi, Julia Miller and Cassandra Ericson. The Product Image Opportunity Upgrade imagery to overcome challenges in personalizing the shopping journey, says Vizit's Jehan Hamedi. Category Closeup: Convenience Across Channels PepsiCo’s Kate Garner explains how the company uses data to better help shoppers. 2022 Women of Excellence, Technology Profiles of Technology winners Chelsea Carroll, Risa Crandall, Joy Jentes and Nadya Kohl. The Promise of Retail Media Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old. Mattel Rolls Out NFT Marketplace The marketplace will enable consumers to purchase digital art attached to Mattel’s iconic brands, including Barbie and Hot Wheels. NextUp Leadership Summit 2022 Takeaways and Action Items NextUp’s annual Leadership Summit in October provided plenty of inspiration and strategies to better the working world for women. Kroger Precision Marketing Targets via Snapchat Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats. In-Store Kiosk Leverages Sensory Marketing Aroma360 introduced an interactive scenting kiosk display with embedded essential oil diffusers to provide shoppers with a multisensory experience. First Previous 69 70 71 72 73 Next Last