Artificial Intelligence

Six campaigns won OmniShopper Awards in five "Digital" categories.

Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old.

The marketplace will enable consumers to purchase digital art attached to Mattel’s iconic brands, including Barbie and Hot Wheels.

NextUp’s annual Leadership Summit in October provided plenty of inspiration and strategies to better the working world for women.

Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats.

Aroma360 introduced an interactive scenting kiosk display with embedded essential oil diffusers to provide shoppers with a multisensory experience.

The Shopper Insights & Measurement Forum is a free virtual education series during which thought leaders will share their expertise on collecting and analyzing shopper data and insights across the path to purchase.

Mirakl Ads will surface the most relevant sponsored products to the right customers across marketplace and first-party offerings.

Cafe 11 is the cognac brand's $450 NFT and Web3 experience created with decentralized autonomous organization Friends With Benefits.

The currently unnamed initiative will turn Carrefour's digital and in-store assets into advertising space for brands in 2023.