Artificial Intelligence

Retailers, brands and other thought leaders brought the latest in retail media front and center at the June event. One of the most prevalent topics: the growing in-store opportunity.

The technology provider's "Audience Optimizer" solutions replace retailers' traditional paper ads with targeted and personalized online ads.

Marketers can now buy and launch targeted, programmatic audio ads across the retailer’s locations through Lowe’s One Roof Media Network.

Wakefern adds Caper Carts to ShopRite stores in the Philadelphia area, while Price Chopper and McKeever's Market & Eatery stores in Missouri deploy the technology.

At the Path to Purchase Institute event in Chicago, Mitch Duckler explained how AI is transforming the nature of marketing and brand-building.

The retailer's chief marketing officer took the stage as the opening keynote at the Path to Purchase Institute event in Chicago.

The new "Multi-Retailer Attribution" solution helped a large manufacturer measure non-Amazon sales from viewers of a Thursday Night Football campaign it ran last season.

Here’s a snapshot of industry leaders from the P2PI member community: Kind and Public Label.

The Canadian retailer is also cutting its mutual exclusivity with Ocado.

Brands can follow three essential steps to have an ‘always-on’ approach, writes InMarket's Lindsay Stewart.