A partnership with Rippl provides Leap Media Group advertisers a single access point to more than 70 million anonymized U.S. shopper profiles with SKU-level purchase data and attributes.
The in-store digital merchandising platform has added 12,000 micro-audience segments, including psychographic and generational, to help brands predict shopper intent and optimize campaigns.
Dollar General Media Network has partnered with Criteo to support its onsite sponsored ad offerings and eventually extend access to newer ad formats later this year.
Chief operating officers from both companies will take the stage at Retail Media Summit on June 26 in Chicago to address the potential for in-store retailer media networks to attract large, national brands.
At our May event, retailers, CPG brands and other thought leaders brought the latest topics and trends in commerce marketing front and center, including AI, in-store retail media and data. Read the highlights.
Research from 84.51°, Kroger’s data analytics subsidiary, explores both the online and hybrid grocery shopper’s path to purchase, also known as their clickstream journey.
At CGT's Analytics Unite event, Target, Dollar General, Haleon and Victoria’s Secret shared advice on how to grow and embrace new technology as well as lessons learned from executives' careers in data, analytics and marketing.
Tractor Supply’s Al Lettera, SVP of IT, and Glenn Allison, VP of IT applications development, took the stage at CGT’s Analytics Unite event in May to talk enterprise-wide AI implementations.
Speakers from Boots, Dollar General Media Network, Roundel, Bank of America, Clorox, Grocery TV and more will take the stage at the June 25-27 event to discuss the latest retail media topics and best practices.
