Artificial Intelligence

A new Sony solution equips retailers with AI-driven tools that evaluate the effectiveness of digital signage and help ensure better branded content is shown to shoppers.

Instagram Uploader allows brands and retailers to repurpose and convert existing stories, posts and reels into shoppable experiences hosted on their own websites.

The burning inquiries include targeting, measurement and investments.

What brands and retailers need to know about the challenges and opportunities in this rapidly evolving arena.

Research outlines the modern customer journey and the growing importance of e-commerce experiences that blend physical storefronts, social media and AI.

The IAB's Jeffrey Bustos discusses openRTB and how his organization is tailoring programmatic specifications for today's retail media landscape.

Jordan Berke is a retail strategist with more than 20 years of digital, retail and marketing experience, including more than 13 years at Walmart before founding his own consulting firm.

Through a new partnership with programmatic DOOH media company PRODOOH, Vistar is developing and launching its ad capabilities across the region.

Brands can leverage the "Powered by Gopuff" platform's online ads, marketing capabilities and first-party customer data on their own websites as well as Gopuff's fulfillment infrastructure.

The TikTok Shop Connector is designed to keep data current and synced across various applications, including product data management, order management, fulfillment and accounting.