Apps

Monster Energy Corp. activated its sponsorship of the AMA Supercross Championship by bringing a receipt-submission program to 7-Eleven and Speedway.

Wine brand is creating consumer experiences at retail that connect the digital and physical worlds, including running demos and etching dog gear in Kroger parking lots.

Unilever’s Axe is promoting the February launch of its premium Fine Fragrance Collection by partnering with rapper Lil Baby on a virtual experience and manga available exclusively to Walmart shoppers.

Recent news include Walmart promoting a company veteran to chief merchandising officer and Sam's Club bringing on new agencies of record.

Amazon Anywhere is enabling the sale of physical products, such as apparel and toys, within a new AR mobile game from the makers of Pokemon Go.

Brands now can extend their Instacart Ads campaign to the Sprouts Farmers Market website and mobile app.

The tech startup has introduced an AI-powered “Hologram Concierge" that brings regular packaging to life while providing consumers with detailed information about a product or brand via smartphone.

The partners are celebrating one year of Mtn Dew Purple Thunder with a 33-stop "Thunderversary tour" featuring in-store events, live music and giveaways.

Bic is promoting the launch of its EasyRinse razors, which feature anti-clogging technology, by running an national instant-win game with overlays at Walmart, Target, Walgreens and Dollar General.

The snack brand pays homage to the region where hard pretzels originated and asks consumers to share how they "Just Add Gold" to their lives for a weekly chance to win cash.