Alcohol

Data from Catalina points to premixed cocktails and low-alcohol wine rising in popularity at the expense of wine and hard seltzer.

7-Eleven is running a “Fuel Your Football” sweepstakes and purchase incentive this fall that incorporates both American football and soccer.

Pernod Ricard took ownership of the color orange on Pinterest to support the recent launch of its Jameson Orange flavored whiskey.

Holiday campaign offers three-packs of mini pie garnishes as substitute for iconic orange wheel.

Cafe 11 is the cognac brand's $450 NFT and Web3 experience created with decentralized autonomous organization Friends With Benefits.

The rapper and entrepreneur plans to buy multiple dispensaries and production facilities in New York, Illinois and Massachusetts from the cannabis companies, which are planning to merge.

Kroger’s Fry’s banner activated its sponsorship of Major League Baseball’s Arizona Diamondbacks with its annual D-Backs Rewards program.

The 65,000-square-foot store’s enhancements include upgraded departments, a larger product assortment and new art installments.

Derek Correia, president of ReserveBar, discusses the future and the challenges of working in the BevAlc category.

Lander Otegui, marketing SVP at Proximo Spirits, explains the process of going virtual for Jose Cuervo and how it can translate to real-life purchases.