Beauty

The retailer builds on Cecred partnership with omnichannel “Get the Look” activation tied to the Cowboy Carter Tour.

The new digital experience brings together consumer insights, shoppable Pinterest boards and influencer activations.

P2PI takes a deep dive with CVS Media Exchange's Parbinder Dhariwal on why the RMN decided to partner with Reddit and how the collaboration will help brands connect with shoppers in a meaningful, contextually relevant way.

The platform provides consumers with personalized, science-driven recommendations.

A partnership with NielsenIQ informs a deeper understanding of omnichannel beauty shopper behavior across North America.

The experiential campaign promoted new eye pencil shades with a West Coast activation.

Inspired by TikTok sensation Sailing with Phoenix, the activation invites developers to build original games tied to boldness and adventure.

Ulta Beauty is spotlighting the launch of Kylie Cosmetics’ Cosmic by Kylie Jenner 2.0 as part of an ongoing partnership with Jenner’s direct-to-consumer brand.

A pilot program in select stores offers shopper guidance and sampling experiences during “The Beauty Event.” It's Walmart’s latest move to elevate the beauty category.

L’Oreal CEO Nicolas Hieronimus highlighted the challenges CPGs continue to face with anti-theft devices in retail stores.